In an increasingly competitive world of work, having a professional image is very important in achieving career success. According to Grahame R. Dowling (1986) that images are a set of meanings about objects in which people describe, remember, and relate meanings about the object. Dowling added that the word 'object' can be replaced with 'brand', 'product', 'organization', 'company', etc., to get a definition of the image you want to study. Professional image includes not only physical appearance, but also how a person behaves, communicates and presents themselves at work. A good image can help you build a positive reputation, gain the trust of colleagues and superiors, and open up various career opportunities. This article will provide practical guidance and strategies that you can apply in your daily professional life as follows:
1. Self-appearance
Physical appearance is the first thing others see. Dressing neatly, conforming to company norms and maintaining personal hygiene are the first steps to create a good impression. However, appearance is not only a matter of clothes, but also how you carry yourself. Good posture, positive body language, and a friendly smile can improve your professional image.
2. Communication skills
Effective communication skills are key in building a good professional image. It involves the ability to listen well, write effectively and speak with clear articulation i.e. avoid mumbling or talking too fast. In addition, communicating with empathy and professionalism helps create positive and productive working relationships.
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3. Ethics and integrity
Maintaining ethics and integrity in the workplace is very important. This means abiding by the company's rules and policies, behaving honestly and being responsible for your actions. A professional who has a reputation for good ethics and integrity, tends to be respected and trusted by colleagues and superiors. For example, maintaining the confidentiality of company information and personal data of colleagues or clients by not divulging sensitive information to unauthorized parties.
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4. Personal development and expertise
To maintain a successful professional image, you will always continue to learn, show a commitment to develop and adapt to change. For example, attending training, reading books relevant to your field of work and attending seminars are some ways to improve your skills and knowledge. By continuing to develop yourself, you not only increase your value in the eyes of the company but are also ready to face new challenges in your career.
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5. Positive and proactive attitude
A positive and proactive attitude are two key elements that contribute greatly to building and maintaining a successful professional image. These two attitudes not only affect the way you are perceived by others at work but also determine your effectiveness in communicating and achieving goals. A professional who has a positive attitude tends to be easier to work with, more flexible and more creative in solving problems. A proactive attitude shows that you are ready to take the initiative and take responsibility for your duties.
6. Strong professional network
A strong network can open up new opportunities, provide support and help you gain new insights. Participating in industry events, joining professional associations and maintaining good relationships with colleagues are all effective ways to build your network so that it can also create a strong foundation for long-term success in your career and help create a more positive and productive work environment.
Building a successful professional image takes time and effort, but the benefits are enormous. With a presentable appearance, effective communication, a strong work ethic, a positive attitude, self-development, good time management and a strong professional network, you can create a good impression and increase career opportunities. Remember that a professional image is a reflection of who you are and maintaining that image well will help you achieve success in the world of work.
Sources:
Tench, R., & Yeomans, L. (2017). Exploring Public Relations (Fourth). Harlow: Pearson. Retrieved from www.pearson.com/uk
Membangun Citra Profesional yang Kuat: Etika Kerja, Penampilan, dan Komunikasi Efektif (besideus.id)