Sometimes, as a salesperson, achieving sales targets feels difficult, especially if the target continues to increase every month. Are you bored with monotonous sales routines and targets that are increasingly difficult to achieve? Relax, you're not alone! Many other sales professionals face similar challenges. Imagine if there was a way to change this situation and even exceed your sales targets with confidence. In the sales business, achieving targets is not only about working harder, but also working smarter. According to Swastha (1999), it is explained that the determination of sales targets is based on the analysis of various profitable marketing strategies. This article will discuss various effective strategies to achieve your sales targets. Want to take your sales to the next level? Let's check this out the following article!
1. Conducting market research
Conducting market research is the first important step to help you design more effective marketing strategies to achieve sales targets. This research helps you understand the market in depth, including consumer characteristics. With good market research, you can identify market opportunities and understand the desired consumer needs so that you can offer the right solutions. For example, by conducting online surveys, distributing questionnaires online or offline through communities, and targeting the respondents you want. One platform you can use is Veycat (Survey Center).
2. Implementing the SMART method
This method is one of the marketing strategies to achieve sales targets. SMART is an anagram of Specific, Measurable, Achievable, Relevant and Time-bound.
Specific: Define clear and detailed targets. For example, increase sales by 15% in six months.
Measurable: Ensure targets can be accurately measured and quickly adjust strategies as needed. For example, the number of units sold or the target number of new customers.
Achievable: Set realistic and achievable targets based on your team's capabilities and resources. For example, it is unrealistic to increase sales by 100% in a short period of time without the right strategy.
Relevant: The objective must be relevant to the overall marketing strategy and business objectives. For example, sales goals should support the achievement of the company's long-term business goals.
Time-bound: Set a clear timeframe to achieve the target, such as monthly, quarterly, or yearly.
By applying the SMART method, it will make it easier for the strategy to achieve your sales targets.
3. Building relationship
Building a good relationship with customers is one of the keys to success in achieving sales targets. By paying attention to the needs and desires of customers, you can provide the best service and make them more likely to buy your products or services in the future. Strong relationships can also create loyal customers, increase customer retention, and open up opportunities to acquire new customers through an existing customer network. For example, building a more personal relationship with your customers. Get to know them by name, remember their preferences, and show interest in their lives outside of business.
4. Utilizing technology and unique promotion
Successful salespeople must be able to incorporate technology into their sales strategy. Technologies such as social media or websites can support in developing brands, increasing the visibility of products or services, and expanding customer networks that help achieve sales targets. In addition, actively innovating and promoting unique is also one of the strategies to achieve sales targets because it makes the business look fresh in the eyes of consumers. This can make them more interested in the business. For example, creating attractive bundling product packages at special prices. This can encourage additional product purchases and increase transaction value.
5. Stay enthusiastic about learning
Last just as vital, what you have to do is with enthusiasm and a desire to keep learning. As a salesperson, achieving sales targets is not an easy thing so you must continue to learn to understand the product or service you are selling by recognizing the advantages, benefits, and disadvantages of the product or service thoroughly. Also look for various sources that can be used as a forum to absorb knowledge. It can be from social media, books, training programs, or discussion groups.
Always remember, in the sales process there are times where you will face difficult obstacles. However, when you get the way out by having a solid and detailed sales plan, a dedicated partner, and a willingness to learn, you will achieve amazing results. Good luck!
Sources:
Basu Swastha dan Irawan. (1999). Manajemen Pemasaran Modern. Edisi 2. Yogyakarta : Liberty
5 Strategi Mencapai Target Penjualan Bikin Bisnis Laris! (amartha.com)
Metode SMART, Membantu Anda Menetapkan Target dan Tujuan - (jojonomic.com)
Sales Targeting: Benefits and How To Create a Strategy | Indeed.com
10 Rekomendasi Platform Riset Pasar untuk Meningkatkan Performa Bisnis | DailySocial.id